GPSR on Amazon: what EU sellers must do in 2026

Any product made available to EU consumers, whether you are an EU or non-EU seller. If you sell on Amazon.de, .fr, .it or .es, you are in scope.

GPSR replaced the old General Product Safety Directive and raised the bar on traceability, documentation and the economic operators behind a product.

An EU-based Responsible Person (manufacturer, importer, authorised representative or fulfilment service provider) with name and contact details available to consumers.

Manufacturer identity and address, product traceability (model, batch or serial), and clear safety warnings and instructions in the language of the country of sale.

Technical documentation and a risk analysis you can produce if asked.

Amazon collects compliance data in Manage Your Compliance. Missing a Responsible Person or required safety information can put a listing into a blocked or at-risk state.

Amazon does not usually delete the listing, it suspends sales until the gap is fixed, which means lost revenue for every day it stays down.